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Branco e Preto
The creative philosophy behind brands built to last In a market where thousands of brands compete for attention every single day, very few truly remain
Mr Urbina Black Shop and the creation of a brand built for creatives
Mr Urbina Black Shop was developed as a strategic brand project born from our own vision of the creative world and the cultural codes that
Behind the scenes of our content system
At Mr Urbina, content is designed as a structural part of IBEM, integrated into brand strategy and the real context of the business. Planning is
The Winter Symphony the Mr Urbina launch that blends technology with creative talent
The Winter Symphony arrives as a clear reflection of who we are as an agency. A creative structure capable of shaping the market with pieces
Black Friday Beyond the Discount
The moment when B2B companies are exposed and the real digital gap surfaces Every November, a peculiar phenomenon takes place across the market. While Black
The power of a name when a word becomes the soul of a brand
Naming is the process through which a brand acquires its name, and with it, its first trait of identity. It is not just a word
From CDEM to IBEM. Twelve Months of Analysis and One Defining Leap Forward
From CDEM to IBEM. Twelve Months of Analysis and One Defining Leap Forward At Mr Urbina® we believe that management models must evolve at the
Creativity as an Exportable Asset
Unlike physical products, creativity takes up no space. It doesn’t require industrial packaging or complex logistics. But that doesn’t make it any less valuable. It
#Noir: the T‑shirt that carries millions of stories
At Mr Urbina, every piece we release carries our history, our ethics, and the strength of what we have built. The T‑Shirt #Noir is not
#MRTV The visual content channel that connects with millions every day
In today’s fast-paced digital era, brands need agile, creative, and memorable ways to connect with their audiences. At Mr Urbina, we understood that from the
3 Billion Views: A Milestone of Creativity and Global Connection
Reaching 3 billion views on Giphy is more than just a numerical achievement; it is a reflection of creative, strategic, and human efforts that have
Understanding Digital Ecosystem Management in B2B
In today’s business environment, digital transformation is no longer optional—it’s a foundational process. But managing a digital ecosystem isn’t just about having a website or
Google Analytics 4: The Essential Tool for Marketing in 2024
In 2024, Google Analytics 4 (GA4) has become an indispensable tool for marketers aiming to adapt to a constantly evolving digital landscape. With a renewed
Nanoinfluencers: The New Force in Digital Marketing
In the world of digital marketing, influencers play a crucial role in connecting brands with consumers in an authentic and effective way. While macro-influencers and
Fundamentals of Marketing for Small Businesses
The world of marketing can seem overwhelming due to its constant evolution. However, there are fundamental principles that form the basis of any successful marketing
Launch of the #LeadingWithCreativity Stickers
We are thrilled to announce the launch of our highly anticipated #LeadingWithCreativity sticker pack, a creation that embodies the essence of innovation and leadership that
Ifthenpay: The Best Option for Intra-European Transactions in Ecommerce
At Mr Urbina, we understand that choosing the right payment method for your online store is crucial for the success of your business. For this
WordPress.org vs Wix
Choosing the right platform for web development is crucial for any digital marketing agency. At Mr Urbina, we already use WordPress.org, but it’s useful to
Sticker Mule: The Secret Formula to Elevate Your Brand
In the competitive world of marketing, standing out is not just an option, it’s a necessity. This is where Sticker Mule comes in, a company
Everything You Need to Know About GDPR
The General Data Protection Regulation (GDPR) is one of the most significant pieces of legislation in the field of privacy and data protection in recent
WooCommerce: The Essential Boost for Your Business Growth
In the dynamic world of e-commerce, finding the right tools to drive your business is crucial. Just as our bodies benefit from essential vitamins to
Differences Between Ecommerce and Marketplace
In the digital world, the options for selling products online are numerous and varied. Two of the most popular are ecommerce and marketplaces. Although these
Figma vs. Adobe XD
In the world of web design and prototyping, two tools have emerged as undisputed leaders: Figma and Adobe XD. Both platforms offer a robust set
20 Major Brands That Trust WordPress
WordPress is one of the world’s leading content management systems (CMS), used by millions of websites, from personal blogs to large corporations and government organizations.
Why We Use WordPress at Mr Urbina
At Mr Urbina, we have chosen WordPress as the core platform for our web developments due to its extraordinary versatility, integration capabilities, and power for
New Flag of Mr Urbina: A Symbol of Passion, Values, and Unity
In an exciting milestone for our company, Mr Urbina, Corporate Creative Agency, proudly presents our new flag, a vibrant symbol reflecting our passion, core values,
Mr Urbina Announces the Appointment of Carlos Pacheco as CEO for the Americas
We are pleased to announce an exciting change in leadership at Mr Urbina for the Americas! In a strategic move aimed at strengthening our position
Mr Urbina Unveils a Sophisticated New Identity While Preserving Its Core Essence
In an event that marked a significant milestone for our company, Mr Urbina officially unveiled its new corporate identity, an evolution that reflects modernity and
Mr Urbina Reaches 1 Billion Views On Giphy
The road has been as long as it has been satisfactory, now we can say that we have reached the first goal set in October
CEO of Vuelos Vip, for an interview on Channel E
Private aviation was one of the few corporations that was not affected by the massive isolation that occurred in Argentina during the Covid-19 pandemic. While
Legal, Corporate, and Financing Aspects of Startups (Spanish)
Did you know that external funding for your project is possible? Here you will learn the step-by-step process necessary to achieve this goal. Event by
Heading Towards 500 Million on Giphy
Have you ever wondered where the stickers you use for your Instagram stories, the GIFs in your tweets on Twitter, or the messages you send
Commercial Performance Test (CPT) developed by Mr Urbina
A tool created to provide an immediate solution to the uncertainty of not knowing the essential links that allow you to start a commercial activity
Obtain a quality organic wine with Robleco
Robleco is an enterprise that was born with the firm mission of providing comfort to lovers of good wine. In the heart of the Argentine
Mr Urbina® implements its Smart Card in Argentina
For Mr Urbina®, the security of both data and operations is and will always be the foundation of any of our strategies. It was in
Workshop on Trends for 2020, Content Creation, and Business
Once again, at the People Coworking® spaces, located in Caballito, a meeting took place where entrepreneurs from various sectors were present, with the aim of
Mr Urbina® held the first Masterclass of 2020 in the Autonomous City of Buenos Aires
At the People Coworking space, an elegant sanctuary of knowledge and teamwork that opened just over 3 months ago in Caballito, marketing enthusiasts, sales professionals,
The Mr Urbina® team was present at the Microsoft AI Tour in Argentina
On December 3rd, the largest event organized by Microsoft took place at the La Rural complex in the Autonomous City of Buenos Aires. This event
The Moon Shot Team participated in NASA’s Space App Challenge
On October 18th and 19th, luminaries from various sciences and arts gathered in the Autonomous City of Buenos Aires for the world’s largest hackathon, organized
The “Impulsá con Facebook” event took place in the City of Buenos Aires
We received a very welcome invitation to enjoy an enriching experience with Mark Zuckerberg’s company. This time, the Golden Center hosted a grand event organized
Mr Urbina® was present at the Dell® Tech Forum 2019
On September 11th, the Dell® Tech Forum took place in the Autonomous City of Buenos Aires, an event where clients and partners get in touch
Carlos Urbina, our CEO, attended the “Grow with Google” event
It’s no secret that when it comes to Google, there’s nothing small. The American giant does everything on a grand scale. On July 4th, the
Crafting a Bold Identity for Zapar
We created the corporate identity for Zapar, a company dedicated to wholesale and retail sales of sports shoes in Argentina. The logo features a sleek
Breakfast at Google Argentina
Our CEO, Carlos Urbina, enjoyed a digital breakfast with industry entrepreneurs today at Google Argentina’s facilities. Today, a very pleasant digital breakfast was held for