Workshop on Trends for 2020, Content Creation, and Business

Once again, at the People Coworking® spaces, located in Caballito, a meeting took place where entrepreneurs from various sectors were present, with the aim of acquiring up-to-date knowledge that can be used to face this new year that is just beginning.

Undoubtedly, it was a very smooth afternoon, where the first round of presentations was led by our Founder and CEO, Carlos Urbina. He introduced the attendees to topics such as trends for 2020, emphasizing the importance of the “ecosystem” of care required for a newly established organization to start off correctly.

He discussed the relevance of registering a brand for commercial purposes, briefly introduced the color of the year, and talked about the growing prominence of Mercado Pago, which is positioning itself as the preferred payment platform for everyone this year.

A comprehensive discussion was also held on the concept of Google’s zero position, which refers to the first organic result in a search. SEO tips were provided, and the importance of good practices and Google’s Core Updates, which occur several times a year, was emphasized.

Without a doubt, it was an extraordinary afternoon.

A coffee break followed, where attendees enjoyed an excellent dessert courtesy of Sensación Venezolana®, known as Sensacanel, a simply exquisite derivative of Venezuelan Chicha Criolla.

The founder of Sensación Venezolana® presenting the Sensacanel.

The presentations continued, with our Founder introducing the Commercial Performance Test, a tool designed by our CEO to provide a solution for individuals wanting to evaluate the operational conditions of a commercial structure.

Commercial Performance Test® by Mr Urbina®

Conducting a self-assessment.

This test was well received by the attendees as it demonstrated their strengths and weaknesses during the evaluation, allowing them to gain an effective overview from all angles.

After the test presentation, our COO, Gustavo Urdaneta, took over to talk about business, addressing key points on how to take control of a potential sale and achieve the highest number of conversions.

Gustavo Urdaneta, COO of Mr. Urbina®

The event concluded with a round of certificate awards to the attendees and recognitions for the team members whose commitment makes such events possible.


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