The transformation of Wok Santana stands as one of the most representative cases of the IBEM’s impact within Portugal’s gastronomic sector. Located in the heart of Leiria, this restaurant has become a regional benchmark for its Asian buffet concept, operational consistency, and strong positioning in a highly competitive market.
Under the IBEM framework, Wok Santana underwent a complete repositioning process that went far beyond a visual redesign. We restored the brand’s full name, eliminating the isolated use of “Santana” that had weakened its coherence, and reinstated the strength and clarity that Wok Santana’s identity deserved.
The redesign of woksantana.com became a central piece of the strategy. We built a structure focused on conversion and user experience, placing reservations at the core of the digital journey. This phase was supported directly by the regional management of Dish (Makro), not only in technical implementation but, more importantly, in defining a strong reservation acquisition strategy. This collaboration allowed us to create a digital communication system that mirrors the real dynamics of the restaurant and now sustains a steady flow of clients.
The aesthetic renewal extended to table linens, in-restaurant materials, and the overall ambiance, elevating the visual standard to match the brand’s new direction. Meanwhile, the audiovisual communication was fully reimagined with a more natural and cinematic approach, capturing the restaurant’s authentic atmosphere and enhancing its emotional connection with the audience.
Today, Wok Santana operates under a monthly reporting system developed through the IBEM methodology, allowing precise measurement, adjustment, and optimization of its marketing, communication, and digital performance. This consistent collaboration with management has strengthened the brand’s positioning, elevated its interaction with customers, and consolidated its reputation as one of the leading dining experiences in central Portugal.
The Wok Santana case is a clear demonstration of how the IBEM integrates strategy, design, technology, and analysis under one cohesive vision. It proves that when a brand is managed as an ecosystem, the result is not only growth but a complete and lasting experience.
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