Corporate identity is the way a company presents itself to the world, including its logo, colors, typography, tone of voice, and other visual and communication elements. Corporate identity is an essential part of any business as it helps establish its presence and differentiate it from the competition.
In this case, we worked with an American food manufacturing company, whose goal was to create a corporate identity that reflected its values and the quality of its products.
To begin, we conducted extensive research on the company, including its history, values, mission, and vision. We also researched the competition to ensure that the corporate identity we created was unique and distinctive.
Next, we developed several design concepts for the company’s logo. We focused on creating a logo that was simple, modern, and easy to recognize. Additionally, we wanted the logo to reflect the nature of the company’s products, so we used vibrant colors and elements that referenced food and agriculture.
Once the logo was decided, we began working on the visual identity of the company. We created a color palette, typography, and graphic elements that complemented the logo and conveyed the company’s values and quality.
We also developed a tone of voice for the company that suited its personality and reflected its commitment to quality and customer satisfaction.
Once the corporate identity was completed, we worked with the company to implement it on its website, marketing materials, packaging, and other communication materials. We also provided brand guidelines and resources to help the company maintain visual and communication consistency in all its interactions with the public.
In summary, creating a corporate identity is a complex process that requires research, design, and collaboration. With the right approach and attention to detail, we were able to create a corporate identity for our food manufacturing client that reflected its values and the quality of its products while distinguishing it from the competition.