The story of Que Seja Poke is one of vision growth and consistency. Almost two years ago the brand decided to trust Mr Urbina with the challenge of building a long term strategy that could not only position its concept in the Portuguese market but also prepare it for future expansion. Today this commitment translates into the opening of a second location in Portugal and the consolidation of a business model ready to evolve into a franchise.
From the beginning our work was framed within our GIDED program Integral Management of the Digital Ecosystem. This service has allowed us to act as a fully integrated marketing IT and communication department for Que Seja Poke providing the structure and continuity needed to grow in a sustainable and strategic way.
We have been responsible for adapting the brand identity to align with the requirements of a franchise model creating visual coherence and ensuring scalability in every detail. Our team has designed and managed the website implementing efficient digital pathways that connect with customers and support operational agility. We have led graphic production from menus and campaigns to in store material maintaining a consistent image that strengthens brand recognition. Alongside this we have delivered audiovisual content and creative campaigns that bring the concept of poke to life in Portugal presenting it with freshness authenticity and impact.
The GIDED framework also means that we manage digital reputation social media presence and commercial positioning 24/7 with a dedicated team that collaborates directly with the management of Que Seja Poke. This close partnership has generated a high level of operational synergy where decisions are supported by data and creative strategies are executed with precision.
As a result Que Seja Poke not only grows in number of locations but also in brand value. It has become a benchmark for its category in Portugal and is now ready to explore new territories under a franchise model that has been carefully designed and supported from its foundations.
At Mr Urbina we see this milestone as proof of what happens when creativity discipline and collaboration come together. The second opening of Que Seja Poke is only the beginning of a much larger journey and we are already working hand in hand with its management team to prepare the next steps. The future holds more growth more expansion and more opportunities to showcase the strength of a brand that is building its story with no limits.
