Since 2024, at Mr Urbina we have been accompanying Que Seja Poke through a process of integral evolution developed hand in hand with its senior management. This work has never been limited to a visual or communication driven brand intervention. It has been part of a broader strategic construction in which we have worked alongside the company’s leadership to strengthen its structure, refine its positioning and prepare the path for growth.
From the very beginning, we understood that Que Seja Poke had the conditions to grow far beyond a single location. We saw a brand with real expansion potential, with the capacity to evolve into a franchise model and with a proposal that, if developed correctly, could scale in a solid and sustainable way. That shared vision between the senior management of Que Seja Poke and the senior management of Mr Urbina became essential in guiding every step of the process with scalability and consolidation in mind.
Throughout this journey, we have taken an active role in strengthening the brand, evolving its communication and improving different operational aspects that form part of its business maturation. Our role has been to support decision making, identify opportunities for improvement, bring strategic direction to the table and help build a brand that is better prepared to respond to new stages of growth.
Today, that sustained work is already reflected in concrete results. Que Seja Poke has expanded from its Leiria unit into Coimbra and later into São Paulo, Brazil, confirming that the initial vision was well founded. In addition to that, the brand is planning the opening of two more locations in Portugal, reinforcing a growth trajectory that was conceived with scale, structure and long term projection from its earliest stages.
For Mr Urbina, this journey represents a clear example of what can be achieved when a brand is backed by ambitious vision, committed leadership and strategic guidance aligned with real expansion goals. The case of Que Seja Poke shows that coherent growth does not happen by chance. It is the result of deliberate, aligned and sustained work over time.
