At Mr Urbina, the agency is never offline. The creative operation, the field teams, and the content workflows run with clear guidelines, defined objectives, and planning that is executed day by day alongside the creative team. This is the agency’s operational base and what sustains the normal rhythm of each brand ecosystem.
CECOM goes beyond that daily operation.
It is not the field team, it is not the creative team in their regular dynamics, and it does not follow the logic of scheduled tasks. CECOM is a higher operational layer, designed to run brands in continuous mode within IBEM, active to assist outside office hours when real situations arise that cannot wait.
The agency is always alive and available, but not everything requires CECOM intervention. This structure does not exist to fulfill impulsive requests or to accelerate decisions that can and should wait. It exists to act when a brand ecosystem faces a meritorious, sensitive, or strategic scenario that demands immediate presence and executive judgment.
While the regular operation is driven by planning, execution, and follow up, CECOM is driven by contextual reading, impact evaluation, and responsible decision making. Its role is not to produce more, but to protect, contain, and act when the business truly requires it.
Through CECOM, we maintain continuous awareness of the digital environment surrounding each IBEM client. We observe conversations, community behavior, reputational signals, emerging opportunities, and risk scenarios. This vigilance does not mean constant intervention, it means permanent readiness.
When a situation calls for action, CECOM allows the right teams to be activated without friction and without improvisation. Responses are not driven by urgency alone, they are driven by judgment. Every action is aligned with strategy, positioning, and the brand’s moment, even when it happens outside any traditional time frame.
This distinction is essential. CECOM does not replace the agency’s daily operation, it complements it from a higher level. It is the space where the brand is not left alone when something happens that was not in the plan and cannot be postponed.
For IBEM clients, this translates into real peace of mind. They know the agency is alive, but they also know CECOM is not triggered by whim. It is activated by necessity, responsibility, and commitment to the brand.
This is not about always doing more, but about always being prepared. That is CECOM. That is #LeadingWithCreativity.
