Within the IBEM model of Mr Urbina, LissLove stands as a living example of how a brand can evolve when strategy, aesthetics and communication flow together under a shared vision. From the very beginning, this journey was never just about building a website or shaping campaigns. It was about creating an experience, nurturing a relationship built on trust and transforming authenticity into a tangible and emotional presence.
Across two inspiring seasons in Portugal we worked side by side to shape a brand identity that breathes elegance, coherence and purpose. Every shoot, every strategy and every decision became a chapter in a story defined by collaboration and creative growth.
The development of the website marked the first step in a deeper transformation. It was not about designing a digital space but about creating an environment that lives and breathes the essence of LissLove. From there we expanded into global communication strategies guided by the IBEM methodology, ensuring that every message, image and interaction reflected the brand’s true personality.
Our partnership with LissLove proved that collaboration is the heart of every creative process. Each decision was intentional, every proposal was born from dialogue and every result reflected a shared passion for excellence. This synergy became the foundation for a relationship that continues to grow with the same enthusiasm that started it.
Today LissLove stands as a consolidated brand with a refined voice and a natural aesthetic evolution that never loses its essence. Its community keeps growing and its presence continues to expand with grace and confidence.
At Mr Urbina we celebrate this story as one of the clearest expressions of the IBEM philosophy, a model that integrates strategy, art and intuition to uncover the authentic core of every brand. LissLove reminds us that when creativity aligns with truth the result is not just communication, it becomes legacy.
#LeadingWithCreativity
