In the realm of design and corporate identity creation, each project presents a unique opportunity to capture the essence and spirit of a brand or region. In this case, we were faced with an inspiring challenge: to create the corporate identity for Leiriando.com, a portal dedicated to enthusiasts of the Central Portugal region.
From the outset, we immersed ourselves in the rich history and vibrant culture of this fascinating region. We aimed to encapsulate its essence in a design that would not only be visually appealing but also resonate with those who feel a deep connection to this unique place in the world.
The emblem of the region, a castle tower, became the focal point of our creation. This iconic image evokes not only the majesty and grandeur of bygone eras but also the resilience and determination of the people of Central Portugal. By incorporating this distinctive symbol at the heart of the corporate identity, we were confident we were creating something meaningful and memorable.
The official colors of the identity were selected with care and consideration. Each hue was chosen not only for its aesthetic beauty but also for its ability to convey the values and energy of the region. Every shade, from the warm terracotta tones to the deep blues of the sky and sea, came together to form a palette that reflects the diversity and richness of Central Portugal.
Our goal was to create a corporate identity that was not only visually appealing but also functional and versatile. We wanted this identity to be adaptable to a variety of applications, from web design to printed materials, ensuring consistency and continuity across the brand experience.
When Leiriando.com approached us to undertake this beautiful work, we were delighted to accept the challenge. It was an honor for us to contribute to the growth and promotion of this special region. We are confident that Leiriando.com’s new corporate identity will not only resonate with local residents but also attract visitors from around the world, inviting them to discover and explore all that Central Portugal has to offer.
