At Mr Urbina, we had the honor of collaborating with Vuelos VIP to create a series of social media posts designed to promote their flights to Qatar during the 2022 World Cup. This project presented a unique opportunity to combine our passion for design with the excitement of one of the most anticipated sporting events worldwide.
Our primary objective was to develop visual content that captured the attention of Vuelos VIP’s followers and potential clients, highlighting the exclusivity and luxury of their services while generating excitement for the Qatar 2022 World Cup. The design of the posts was meticulously crafted to reflect the essence of Vuelos VIP: elegance, exclusivity, and an unparalleled travel experience. We used a sophisticated color palette, primarily blues and whites, evoking tranquility and trust, aligned with the brand’s identity.
We included informative content featuring interesting facts about the stadiums in Qatar, such as Lusail Stadium and Education City Stadium. These posts provided useful and attractive information about the capacity and features of these iconic venues, helping followers connect more deeply with the event. Additionally, we captured the emotion of football with posts about Lionel Messi and the possibility of the 2022 World Cup being his last. These posts were designed to resonate emotionally with followers, creating a deeper bond with the audience.
We developed content highlighting the proximity of the event, using impactful images like an hourglass with a soccer ball, symbolizing the countdown to the World Cup. These types of posts helped generate anticipation and excitement among followers. We also emphasized the exclusivity of Vuelos VIP’s fleet, showcasing aircraft such as the Dassault Falcon 900, and detailing the comforts and benefits of flying with them. This included designing a World Cup calendar, allowing followers to plan their travel experience around key matches.
We generated interaction with questions and fun facts, such as the number of tickets requested for the World Cup and the excitement of being part of an event where history would be made. This approach not only increased audience engagement but also promoted the brand in a memorable and attractive way.
The feed design for Vuelos VIP for Qatar 2022 not only captured the attention of followers but also reinforced the brand’s perception as a luxury and exclusive option in the private flight sector. Our focus on visual quality and relevant content helped create a memorable and effective campaign.
At Mr Urbina, we are proud to have contributed to the promotion of Vuelos VIP during the Qatar 2022 World Cup. This project demonstrates how strategic and well-executed design can elevate a brand’s experience, emotionally connecting with its audience and standing out in a global event of such magnitude.
