Crafting the Corporate Identity for Hot Pink by Betty Gomes

We developed the corporate identity for Hot Pink by Betty Gomes, a dynamic and vibrant brand based in Leiria.

The imagotype features an elegant flame motif, symbolizing passion, creativity, and energy, all essential qualities of the brand.

The bold pink color palette is striking and memorable, reflecting the brand’s name and its bold approach to fashion and style. The handwritten typography adds a personal touch, making the brand feel approachable and unique. This visual identity captures the essence of Hot Pink by Betty Gomes, ensuring a strong and stylish presence in the fashion industry.


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