The arrival of summer in Portugal brings with it the essence of freedom the call of the ocean and the energy of new experiences. To capture this spirit we produced a visual campaign for Que Seja Poke that reflects both the freshness of the brand and the lifestyle that surrounds it.
The photographs were taken on Portugal’s coastline, where the Atlantic horizon meets a vibrant community of surfers and explorers. Every image was designed to transmit more than just a moment at the beach. It tells a story of authenticity, vitality and connection with nature values that are also embedded in the DNA of Que Seja Poke.
This campaign is an example of how we integrate visual creativity with brand strategy. Our goal was not only to celebrate the start of the season but to connect Que Seja Poke with a way of living that resonates with its audience. The surfboards the sea breeze the laughter and the sunlight all become part of a narrative that positions the brand as more than a restaurant it is a lifestyle.
Through this work Mr Urbina reinforces once again the power of an active GIDED Integral Management of the Digital Ecosystem. By aligning campaigns audiovisual production and brand storytelling we ensure that Que Seja Poke’s message goes beyond its walls and reaches the people who identify with its spirit.
This summer campaign marked a milestone in our ongoing collaboration highlighting how far we have come and how much more there is ahead as the brand continues to expand.
